MARKETING

MARKETING

About this program

The endeavour of marketing is to direct an organization's activities towards the needs of its external customers by encouraging exchanges of products, services or ideas so that both customers and organizational goals are satisfied. Students will develop an understanding of the key concepts underlying marketing practices, while acquiring the skills necessary to embark on professional marketing careers. On this program, students will have opportunities to study in-depth knowledge and skills with our marketing experts through dynamic modules such as international marketing, consumer behaviour, marketing research, marketing strategy, and sales management.

Career Opportunities

Graduates will be equipped to work in a range of marketing roles, either within marketing agencies or marketing departments of organizations. You can also work as advertising executives, marketing managers, communications managers or in other marketing-related roles.

Elective Courses

BA023IU – Project Management (3)

BA032IU – Sales Management (3)

BA045IU – B2B Marketing (3)

BA082IU – Brand Management (3)

BA094IU – Advertising and PR (3)

BA140IU – Business Game (3)

BA146IU – Retail Management (3)

BA148IU – Interactive Marketing (3)

BA149IU – New Product Planning (3)

BA150IU – Special Study (3)

BA176IU – Franchising (3)

BA182IU – Customer Relationship Management (3)

BA183IU – Marketing Channels (3)

 

Note:

Elective courses can be Changed to meet the requirements of the industry and the availability of experts. The semester of elective course offer is subject to change.

Year

Semester 1

Semester 2

1

EN007IU – Writing AE1 (2)

EN008IU – Listening AE1 (2)

MA001IU – Calculus 1 (4)

BA115IU – Introduction to Business

Administration (3)

BA117IU – Introduction to Micro

Economics (3)

BA120IU – Business Computing Skills (3)

PT001IU – Physical Training 1

(Not accumulated credits)

PE011IU – Principles of Marxism (5)

EN011IU – Writing AE2 (2)

EN012IU – Speaking AE2 (2)

MA022IU – Calculus 2 (4)

BA119IU – Introduction to Macro

Economics (3)

BA123IU – Principles of Management (3)

PE008IU – Critical Thinking (3)

PT002IU – Physical Training 2

(Not accumulated credits)

2

BA003IU – Principles of Marketing (3)

BA080IU – Statistics for Business (3)

BA167IU – Introduction to Vietnamese

Legal System (3)

BA184IU – Financial Accounting (4)

PE013IU – Revolutionary Lines of

Vietnamese Communist Party (3)

Elective course:

Choose 01 of 02 following courses

BA118IU – Introduction to Psychology (3)

BA197IU – Introduction to Sociology (3

BA016IU – Fundamental of Financial

Management (3)

BA068IU – International Economics (3)

BA130IU – Organizational Behavior (3)

BA168IU – Quantitative Methods for

Business (3)

PE012IU – Ho Chi Minh's Thought (2)

Elective course:

Choose 01 of 02 following courses

PE007IU – World Economic Geography (3)

PE010IU – Vietnamese History and Culture (3)

3

BA020IU – Business Ethics (3)

BA081IU – Business Law (3)

BA162IU – Strategy Formulation and

Implementation (3)

BA164IU – Production and Operations

Management (3)

PE014IU – Environmental Science (3)

Elective course:

Choose 01 of 02 following courses

BA027IU – E – Commerce (3)

BA169IU – Management Information

Systems (3)

BA006IU – Business Communication (3)

BA035IU – Marketing Research (3)

BA083IU – Consumer Behavior (3)

…………. – Elective 1 (3)

…………. – Elective 2 (3)

BA153IU – Internship (3) (Summer Semester)

4

BA142IU – Marketing Strategy (3)

BA145IU – International Marketing (3)

BA161IU – Business Research Methods (3)

……………- Elective 3 (3)

……………- Elective 4 (3)

BA170IU – Thesis (12)

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