(FOR INTERNATIONAL STUDENT)
About this program
The Endeavour of marketing is to direct an organization’s activities towards the needs of its external customers by encouraging exchanges of products, services or ideas so that both customers and organizational goals are satisfied. Students will develop an understanding of the key concepts underlying marketing practices, while acquiring the skills necessary to embark on professional marketing careers. On this program, students will have the opportunity to study in-depth knowledge and skills with our marketing experts through dynamic modules such as international marketing, consumer behaviour, marketing research, marketing strategy, and sales management.
Graduates will be equipped to work in a range of marketing roles, either within an agency or the marketing department of an organization. You can also work as an advertising executive, marketing manager, communications manager or in other marketing-related roles.